Product launches, company milestones, and insights shaping the future of digital out-of-home advertising.
Moving Walls, the world's leading connected media platform powering over a million screens globally, announced a strategic partnership with Canopy Ads to implement advanced audience measurement across a growing fleet of taxi-top digital screens. The pilot launches in Johannesburg with 70 screens, scaling to 1,000 across South Africa and 3,000 within a year.
The collaboration combines Canopy's smart, vehicle-based displays with Moving Walls' proven expertise in connected media and real-world audience measurement. Canopy founder Remi Mohamed: "The future of Out-of-Home is not about who has the most billboards, it is about who creates the most value."
Moving Walls highlights how AI-powered platforms like Canopy Ads are reshaping out-of-home media across the African continent, enabling data-driven, measurable real-world advertising for fast-growing urban markets.
Industry roundup featuring Canopy's geo-fenced, weather-triggered dynamic content alongside platforms like FRAMEN and Vistar Media. Canopy's screens deliver contextual ads adapting in real-time to location, time of day, and weather conditions.
Canopy is highlighted alongside Adomni and Candle as a leading self-serve DOOH platform giving small businesses the same outdoor advertising access as larger companies, with AI-assisted creative design and strategy optimization.
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